In the Parool, Friday October 2007, a national Dutch newspaper was an article about Cosmo.  The most tasteless action according to the newspaper to raise awareness of breast cancer. You have seen it before, send in a picture and a magazine gives a euro to Pink Ribbon. The picture is the key word here. Former breast cancer patients must sent in the pictures. “Sometimes promotions develop different than planned “Said Teddy van der Burg, chairman of PINK RIBBON.  Amazones ( a group young women with breast cancer) have a protest fotos without prothesis sent in.

The photos were according to the rules acceptable and must be displayed. There were hundreds of photos sent in. One person who sent in commented ” It is not to be done if pink ribbon was not getting the money, and we found it the most tasteless campaign that made no sense for breast cancer month.”